90/92 Pentonville Road London N1 9HSTumblr (3.0; @the1stfloor)http://the1stfloorspace.com/<img src="http://25.media.tumblr.com/1372606a0ed15a407315bf56e43ea8c7/tumblr_mmh8l6GC0h1r73e4vo1_400.png"/><br/><br/><p>Photography <a href="http://www.hayleyniathomas.com">Hayley Nia Thomas</a></p>http://the1stfloorspace.com/post/49926899231http://the1stfloorspace.com/post/49926899231Wed, 08 May 2013 07:15:06 -0400jonathonsaundersfashionfashionphotographystudiostudiophotographyportraithairplaitphotographyblondefemalemodellondon<iframe width="400" height="300" src="http://www.youtube.com/embed/_fpdv9ymXqc?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><a href="http://www.bigissue.com/mix/news/1728/price-rise-festive-bumper-sized-big-issues">BIG ISSUE</a> interview with JLS on the 1st floor</p> <p>Video by <em><a href="http://www.sneakglobal.com/">Sneak Global</a></em></p>http://the1stfloorspace.com/post/37332349078http://the1stfloorspace.com/post/37332349078Thu, 06 Dec 2012 09:28:12 -0500jlsbig issuepop musicChristimasstudio photography<img src="http://25.media.tumblr.com/tumblr_mem51sBIC91r73e4vo6_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_mem51sBIC91r73e4vo2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_mem51sBIC91r73e4vo3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_mem51sBIC91r73e4vo4_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_mem51sBIC91r73e4vo5_500.jpg"/><br/> <br/><p>JLS Christmas shoot on the 1st floor <a href="http://www.bigissue.com/mix/news/1739/jls-tell-big-issue-were-having-big-christmas-party">BIG ISSUE</a></p> <p>Photography Shamil Tanna</p>http://the1stfloorspace.com/post/37332270236http://the1stfloorspace.com/post/37332270236Thu, 06 Dec 2012 09:25:00 -0500JLSChristmasbig issuepop musicmusicstudio photography<img src="http://25.media.tumblr.com/tumblr_me5hh1I7Sr1r73e4vo1_500.jpg"/><br/><br/><p>Urban Outfitters model and stylist</p> <p>Photographed by<a href="http://hayleyniathomas.tumblr.com/" target="_self"><strong> Hayley Nia Thomas</strong></a></p>http://the1stfloorspace.com/post/36665210029http://the1stfloorspace.com/post/36665210029Tue, 27 Nov 2012 09:27:00 -0500fashionfashion photography<img src="http://25.media.tumblr.com/tumblr_mdw30jBlyj1r73e4vo1_500.png"/><br/><br/><p>Want to know how the set was built…</p> <p><a href="http://blog.urbanoutfitters.co.uk/?p=4332">http://blog.urbanoutfitters.co.uk/?p=4332</a></p>http://the1stfloorspace.com/post/36279419644http://the1stfloorspace.com/post/36279419644Thu, 22 Nov 2012 07:36:19 -0500<img src="http://24.media.tumblr.com/tumblr_mdun3zytPI1r73e4vo3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_mdun3zytPI1r73e4vo5_r1_500.jpg"/><br/> <br/><p>Behind the scenes <em>Urban Outfitters</em> Christmas shoot.</p>http://the1stfloorspace.com/post/36276458339http://the1stfloorspace.com/post/36276458339Thu, 22 Nov 2012 05:17:00 -0500Christimasphotographystudiowarehousesnowicewinterwinter wonderlandfashionfashion photographyurban outfitters<iframe src="http://player.vimeo.com/video/52694049" width="400" height="300" frameborder="0"></iframe><br/><br/><p>Urban Outfitters Winter catalogue, behind the scenes</p>http://the1stfloorspace.com/post/35343521918http://the1stfloorspace.com/post/35343521918Fri, 09 Nov 2012 11:57:00 -0500fashionurban outfitters1st floor spacegroup fmg<img src="http://24.media.tumblr.com/tumblr_md8c6xJj0u1r73e4vo1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_md8c6xJj0u1r73e4vo2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_md8c6xJj0u1r73e4vo3_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_md8c6xJj0u1r73e4vo4_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_md8c6xJj0u1r73e4vo5_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_md8c6xJj0u1r73e4vo8_r1_500.jpg"/><br/> <br/><p>URBAN OUTFITTERS WINTER CATALOGUE SHOOT</p> <p>The 1st floor was recently transformed into a polystyrene winter wonder land for their Winter collection shoot.</p>http://the1stfloorspace.com/post/35343443600http://the1stfloorspace.com/post/35343443600Fri, 09 Nov 2012 11:56:07 -0500fashionfashion photographystudio photographywintersnowwinter wonderlandurban outfitterspolystyrenechristmasGroup fmgthe 1st floor spacephotography<img src="http://25.media.tumblr.com/tumblr_mcg4uodqqH1r73e4vo1_500.png"/><br/><br/><p>Love… </p>http://the1stfloorspace.com/post/34291372177http://the1stfloorspace.com/post/34291372177Thu, 25 Oct 2012 07:20:48 -0400<a href="http://www.boutiquealterego.com/">Boutique Alter Ego SS12</a>http://the1stfloorspace.com/post/27405373160http://the1stfloorspace.com/post/27405373160Tue, 17 Jul 2012 09:24:05 -0400<img src="http://25.media.tumblr.com/tumblr_m7b3qjibXd1r73e4vo1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m7b3qjibXd1r73e4vo2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m7b3qjibXd1r73e4vo3_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m7b3qjibXd1r73e4vo4_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m7b3qjibXd1r73e4vo5_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m7b3qjibXd1r73e4vo6_500.jpg"/><br/> <br/><p><span class="Apple-style-span"></span>We are proud to announce the launch of Boutique Alter Ego.<span class="Apple-style-span"></span></p> <h2>ALTER EGO;</h2> <ol><li>Another side of oneself; a second self. </li> <li>An intimate friend or a constant companion.</li> </ol><p>[Latin : alter, other + ego, I, self.]</p> <h3>What is Alter Ego?</h3> <p>Boutique Alter Ego is a London based independent fashion label that aims to embody an attitude through the celebration of statement pieces, using unique fashion as a form of self expression.</p> <p><span class="Apple-style-span">Whether taking inspiration from the vibrancy of cultures around the world, the fierce power of tribal accessories, twists on ethnic fashion, eclectic festival frivolity, raging hedonism or legendary artists, Alter Ego is here to invite imagination to run away with you to be who you are on the inside, not to be restricted by conformity.</span></p> <p><span class="Apple-style-span"><br/></span></p> <p><em><span class="Apple-style-span"><span class="Apple-style-span">SS12 Campaign art directed and shot in Ibiza by Samara Morris. </span></span></em></p>http://the1stfloorspace.com/post/27405277020http://the1stfloorspace.com/post/27405277020Tue, 17 Jul 2012 09:20:00 -0400<a href="http://www.calvinkleininc.com">Calvin Klein shoot</a>: <p><span class="Apple-style-span">For the past two day we’ve had the pleasure of shooting Calvin Klein.</span></p>http://the1stfloorspace.com/post/27401056306http://the1stfloorspace.com/post/27401056306Tue, 17 Jul 2012 06:45:00 -0400<a href="http://styleplatform.stylecompare.co.uk/ted-bakers-survival-of-the-fittest-aw12-collection/">http://styleplatform.stylecompare.co.uk/ted-bakers-survival-of-the-fittest-aw12-collection/</a>http://the1stfloorspace.com/post/27121913985http://the1stfloorspace.com/post/27121913985Fri, 13 Jul 2012 09:38:59 -0400<p>On tuesday 10th July we hosted Ted Baker&#8217;s AW12 fashion on the 1stfloorspace @ groupfmg. The show was a &#8216;huge success&#8217; and will be the first of many. </p> <p>From walking through Ted&#8217;s doors with an initial concept, to putting together and managing the show, we did it all. GFMG also produced them a &#8220;Ted Times E-zine&#8221; just 24 hours after their event incorporating photographs and video ready for their digital look book.</p> <p>Whilst Ted were enjoying their music and partying the night away in the A/W wonderland after show party, GFMG team were busy editing the catwalk videos, retouching the photos and finishing off the look-book design ready for Ted attendees and contacts to enjoy the following morning.</p> <p>Copy and paste the link below:</p> <p><span class="Apple-style-span"><a href="http://fmgstatic.ceros.com/ted-baker/ted-baker/page/1"><a href="http://fmgstatic.ceros.com/ted-baker/ted-baker/page/1">http://fmgstatic.ceros.com/ted-baker/ted-baker/page/1</a></a></span></p> <p>Now that&#8217;s service :)</p> <p>If you&#8217;ve got a Fashion Show or Pop up shop you&#8217;d like us to manage and produce like we did for Ted Baker then get in touch:</p> <p>samara.morris@groupfmg.com</p> <p><img src="http://media.tumblr.com/tumblr_m73pn1XGcq1r3o4oq.png"/><img src="http://media.tumblr.com/tumblr_m73pnrnMCp1r3o4oq.png"/></p>http://the1stfloorspace.com/post/27121774129http://the1stfloorspace.com/post/27121774129Fri, 13 Jul 2012 09:35:00 -0400<img src="http://24.media.tumblr.com/tumblr_m5nvhkjbsZ1r73e4vo4_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m5nvhkjbsZ1r73e4vo1_500.png"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m5nvhkjbsZ1r73e4vo3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m5nvhkjbsZ1r73e4vo2_500.png"/><br/> <br/><p>Pitch work images shot and won by <strong>Samara Morris</strong></p> <p>Client - <strong>Nigel Hall</strong></p>http://the1stfloorspace.com/post/25157396752http://the1stfloorspace.com/post/25157396752Fri, 15 Jun 2012 09:44:00 -0400<img src="http://24.media.tumblr.com/tumblr_m5nunhLfQB1r73e4vo1_500.png"/><br/><br/><p>Pitch image taken by <strong>Hayley Thomas</strong></p> <p>Art Direction by<strong> Isa Sierra</strong></p> <p>Client -<strong> Issey Miyake-L’eau D’issey</strong></p>http://the1stfloorspace.com/post/25156797986http://the1stfloorspace.com/post/25156797986Fri, 15 Jun 2012 09:26:00 -0400<img src="http://24.media.tumblr.com/tumblr_m5nufkG6zO1r73e4vo1_500.jpg"/><br/><br/><p>Our pitch photo for <strong>Comme de Garcon</strong>, shot by our other in house photograher <strong>Hayley Thomas</strong> and art directed by<strong> Isa Sierra</strong></p> <p>Her approach was to play along with the pebble styled bottle and make the scene look under water.</p> <p><span class="Apple-style-span"><span class="Apple-style-span"><br/></span></span></p>http://the1stfloorspace.com/post/25156643599http://the1stfloorspace.com/post/25156643599Fri, 15 Jun 2012 09:21:00 -0400<img src="http://25.media.tumblr.com/tumblr_m5nsvqceRS1r73e4vo6_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m5nsvqceRS1r73e4vo1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m5nsvqceRS1r73e4vo2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m5nsvqceRS1r73e4vo3_500.jpg"/><br/> <br/><p>Shoot for <strong>Lily Allen’s</strong> store relaunch shoot.</p> <p>Photographer - <strong>Samara Morris</strong>.</p> <p><a href="http://the1stfloorspace.com/">http://the1stfloorspace.com/</a></p>http://the1stfloorspace.com/post/25155648853http://the1stfloorspace.com/post/25155648853Fri, 15 Jun 2012 08:47:00 -0400<img src="http://25.media.tumblr.com/tumblr_m5nsd9ikWU1r73e4vo1_500.png"/><br/><br/><p>Pitch photo by <strong>Gord Vaughan-Jones</strong></p> <p>Client<strong> -</strong> <strong>Innis & Gunn</strong></p> <p><a href="http://the1stfloorspace.com/">http://the1stfloorspace.com/</a></p>http://the1stfloorspace.com/post/25155334141http://the1stfloorspace.com/post/25155334141Fri, 15 Jun 2012 08:36:00 -0400<img src="http://24.media.tumblr.com/tumblr_m5ns4gSyIi1r73e4vo1_500.png"/><br/><br/><p>Pitch work for Elie Saab - <em>LE PARFUM</em></p> <p>Done in one of our very own studios by Gordon Vaughan-Jones</p> <p><a href="http://the1stfloorspace.com/">http://the1stfloorspace.com/</a></p>http://the1stfloorspace.com/post/25155192668http://the1stfloorspace.com/post/25155192668Fri, 15 Jun 2012 08:31:00 -0400